Every writer has heard “show, don’t tell” so often it’s lost meaning. So let me tell you what it actually looks like on the page, because I promise it’s not what most people think.

I've put together a list of what to keep in mind when writing your nonfiction book and what to avoid. Let's start with what you should do.

The pronouns " I," "we," and "you" play an important role in shaping the tone of your content and strengthening your connection with readers